August 27, 2026 

 

CFHLA PAC Celebrates 80% Success Rate in
August Primary Elections

On Tuesday, August 18th, the Central Florida Hotel and Lodging Association's (CFHLA) PAC was proud to celebrate the strong results in the 2026 Primary Election!
 
During the Primary Election, 16 CFHLA PAC endorsed state and local candidates secured their primary victories and were successfully elected and/or advanced to the General Election this November. This includes eight candidates who were elected outright into office. Additionally, three of CFHLA’s five endorsed judicial candidates were successfully elected to their respective seats. In the end, the CFHLA PAC endorsed candidates had a 80% success rate during the August Primary Election.
 
From local races across Central Florida to the state level, these strong results reflect the importance of our organization's continued involvment in the political process. Furthermore, it is imperative that we continue to support and elect leaders who understand the vital role of the tourism and hospitality industry the positive impact it has our region.

We are grateful to the candidates who stepped forward to serve their communities and proud to support those who champion a strong business climate, a thriving tourism industry, and a prosperous Central Florida region.

 

On behalf of the CFHLA PAC, we extend our sincere congratulations to our eight endorsed candidates who were elected outright during the August Primary Election and the remaining eight who have moved onward to November!

This includes CFHLA PAC endorsed candidate Tiffany Moore Russell, who celebrated her strong first-place finish in the Orange County mayoral race last Tuesday. Tiffany Moore Russell received approximately 32% of the vote, earning the most votes in the four-candidate field and advanced to a November runoff against Chris Messina. CFHLA looks forward to continuing its support for Tiffany Moore Russell as an advocate for leadership who recognizes the importance of tourism, hospitality, and a strong business community for Orange County’s future.

 

Furthermore, CFHLA congratulates Orange County Commissioner Mike Scott on his successful Primary Election victory with nearly 50% of the vote. We look forward to continuing our support through his November runoff and his continued leadership on the Orange County Commission.

 

Building on a successful 2026 Primary Election, the CFHLA PAC now turns its focus to the General Election as we continue to support pro-hospitality candidates and elected officials who understand the importance of Central Florida’s hospitality industry and its significant role within our regional economy. We look forward to celebrating even more successes in November!

 

Orange County TDT Task Force Concludes Work, Shares Final Report with BCC

Recently, the Orange County Tourist Development Tax (TDT) Citizens Advisory Task Force completed its review of proposals for future unallocated TDT revenues and advanced a slate of recommendations to the Tourist Development Council (TDC) and Board of County Commissioners (BCC).

CFHLA would like to first thank Allied Relations Council Board Chair Jackie Bozzuto of Lowndes, who represented CFHLA throughout the Task Force process. Additionally, Immediate Past Chair of the CFHLA Board of Directors Chris Mueller of the Hilton Orlando, also served as a representative on the Task Force. We are grateful to both of them for their time, thoughtful leadership, and commitment to asking important questions and ensuring the perspective of the Central Florida's hospitality industry was represented during these discussions.

Over the course of just a few weeks, the Task Force was asked to review the statutory requirements governing TDT expenditures, the history and existing commitments of TDT funding, and evalutate more than 20 projects and programs that requested more than $3 billion in TDT funding.

In the end, the Task Force recommended 12 projects and programs for consideration, while declining to recommend several major proposals, including the Orange County Convention Center expansion and a new major sports fund that would drive significant sports tourism business to our destination (such as College Playoff Games, International Sporting Events, etc.).

CFHLA remains deeply disappointed by the accelerated pace of this process and the limited time provided to fully and properly evaluate proposals of this magnitude. Decisions involving billons of dollars in future tourism revenues deserve a thoughtful, transparent, and data-driven review that allows stakeholders to fully understand the long-term financial commitments and potential return on investment for our tourism economy.

 

Therefore, as this process moves forward CFHLA will be working diligently with our industry partners, elected leaders, and community stakeholders to identify a resolution that best serves Orange County’s tourism and hospitality industry. We will continue to strongly advocate for responsible and strategic investments of TDT revenues that enhance our tourism economy, generate measurable returns, support continued visitation, and recognize the hotels and hospitality businesses that generate and collect these critical tourism dollars. 

 

CFHLA Governmental Affairs Committee Hosts Legislative Leaders for Policy Discussion

This week, CFHLA’s Governmental Affairs Committee convened again for another engaging panel discussion featuring Senator Jason Brodeur, Representative Nan Cobb, and Representative Ra’Shon Young. The conversation provided CFHLA members with an opportunity to hear directly from several of Central Florida’s legislative leaders about the 2026 Legislative Session and the issues shaping the region’s hospitality and tourism industry. The discussion included a wide range of priorities such as the future of the Tourist Development Tax (TDT), higher education and workforce development, workforce housing, infrastructure needs, and other issues impacting Central Florida’s continued growth.

 

The discussion also looked ahead to the upcoming property tax ballot initiative and the potential implications for businesses, residents, and local governments. Lastly, the panel highlighted the importance of continued engagement between the hospitality industry and elected officials as Central Florida navigates significant economic and policy decisions.

We truly appreciate Senator Brodeur, Representative Cobb, and Representative Young for sharing your perspective this week and for engaging directly with our members on the issues that matter most to the regional hospitality community!

 

Share Your Business Outlook in the Q3 2026

Orlando MSA Business Conditions Survey

As the Orlando region continues to grow, local businesses are navigating an evolving economic landscape filled with both opportunities and challenges. Understanding how businesses are experiencing current conditions is essential to helping shape programs, policies, and priorities that support a strong and resilient regional economy.

 

We encourage our members to once again participate in the Orlando Economic Partnership’s Q3 2026 Orlando MSA Business Conditions Survey, powered by OUC. The quarterly survey is open to businesses across Lake, Orange, Osceola, and Seminole Counties and takes less than five minutes to complete. Your feedback provides valuable, real-time insight into business confidence, challenges, opportunities, and economic outlook across the region. This quarter’s survey takes a special look at housing affordability and its impact on businesses, a key economic headwind facing the region. Your participation helps ensure the Orlando region’s economic analysis reflects the experiences and perspectives of the local business community. Take the survey and help shape the region’s economic future!

 

CFHLA Engages with the Community 

Doug Bankson Fundraiser

CFHLA was pleased to attend and support Representative Doug Bankson’s campaign fundraiser on July 30 at the Hilton Garden Inn Apopka City Center. We appreciate CFHLA Board Member Bill Friedrich for hosting this important fundraiser, as community and business leaders joined in support of his re-election campaign for Florida House District 39. As a current member of the Florida House representing portions of Orange and Seminole Counties, Representative Bankson has been an important voice on issues impacting Central Florida businesses and communities. The CFHLA PAC was proud to endorse his re-election and we are pleased to share that Representative Bankson won his primary election last week. We look forward to his re-election in November and to continuing to work with him in Tallahassee.

Tiger Bay Mayoral Debate

CFHLA also attended the Tiger Bay Club of Central Florida’s Orange County Mayoral Debate on July 31, joining community and business leaders for an opportunity to hear directly from the four candidates about their priorities and vision for the future of Orange County. Moderated by WESH 2’s Nancy Alvarez and investigative reporter Greg Fox, the debate provided a valuable forum for candidates to discuss the issues facing the county and the direction they would take if elected, including issues directly related to tourism and hospitality like TDT.

 

Upcoming CFHLA PAC/PC Meeting

The next CFHLA PAC/PC Boards of Directors Meeting will be on Wednesday, September 2, 2026, from 8:15 a.m. – 9:30 a.m at the Wyndham Lake Buena Vista Disney Springs Area.

 

Upcoming CFHLA Governmental Affairs Committee Meeting

The next CFHLA Governmental Affairs Committee Meeting will be on Wednesday, October 28th, 2026, from 12:00 p.m. – 1:30 p.m. at Visit Orlando.

 

If you are interested in learning more about the CFHLA PAC/PC and/or the CFHLA Governmental Affairs Committee, please contact CFHLA Government Affairs Manager Zack Brodersen at zack.brodersen@cfhla.org.

 

Donate to the CFHLA PAC

CFHLA MEMBERS - Please consider making a small donation of $30 via the link below to the CFHLA PAC. This suggested donation was included on your annual dues invoice and all contributions help CFHLA expand its efforts to support Hospitality-Friendly candidates who are running for local and state offices throughout the 2026 election cycle. Throughout the 2026 Primary Election, sixteen (16) CFHLA PAC endorsed candidates were elected and/or advanced to the general election. This was an 80% success rate.

 

IN THE NEWS

 

CONNECT WITH CFHLA

WWW.CFHLA.ORG

About CFHLA

6675 Westwood Blvd #210, Orlando, FL 32821

The mission of the Central Florida Hotel and Lodging Association is to represent the Central Florida Hospitality Industry, by setting the standard of excellence through advocacy, collaboration, education, recognition, and service.

This email was sent on behalf of The Central Florida Hotel & Lodging Association located at 6675 Westwood Blvd, Suite 210, Orlando, FL 32821. To unsubscribe click here. If you have questions or comments concerning this email contact The Central Florida Hotel & Lodging Association at cfhla_info@cfhla.org.